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How to ‘PR’ a service-based business

How to ‘PR’ a service-based business

I’m going to make a wild assumption here, if you’re reading this and you run a service-based business, you probably do most of your self promotion on social media. I’m going to assume that you talk a lot about your services and what each of your services or packages...

Make your content accessible

Make your content accessible

Written in collaboration with Alex from Fifth Creative, a creative design studio We all want to be as inclusive as possible, right? So you need to make sure the content you’re putting out is accessible. Factors to consider when asking yourself is my content...

Why does your business need a media trained spokesperson

Why does your business need a media trained spokesperson

A properly trained spokesperson delivering a confident and controlled media interview can have the ability to make or break a business. It sounds dramatic but its true. Often, this really shows itself to be true in times of crisis. With a real headline-worthy issue to...

Inspire yourself

Inspire yourself

It’s been a challenging 10 weeks. More so for some than others. We’re all finding our own way to face the challenges and find our own way through. Global health pandemic aside, everyone experiences moments of feeling ‘flat’ or lacking motivation, ideas or inspiration....

Early morning head start

Early morning head start

It’s ten to six in the morning and my day started at 4:30 when Edison, our baby, began stirring next to me. The light in the sky is softly bright and the only sound I can hear is his hiccups. I have a cup of tea brewing and while the rest of the house sleeps, I’m...

The other side of your comfort zone

The other side of your comfort zone

“The most interesting things in life happen just on the other side of your comfort zone.” - Unknown There are many iterations of this quote floating around on the internet and I’d like to think that any version of the sentiment is true. It was with this firmly in mind...