I talk about this a lot but key to PR is building strong relationships. A journalist featuring you in an article can do wonders for your brand and it all boils down to the success of your pitch.
A successful pitch to a journalist could see you dancing in the spotlight of wide-spread positive exposure for your brand.
You will be speaking directly to your target audience – potentially thousands of people – with just one article mention and without the (potentially huge) alternative advertising fee.
By nailing your pitch, you can adapt it each time you reach out to a journalist. A solid pitch to a media contact really can be a springboard to amazing opportunities – I’ve seen it happen many times.
Let me help you craft this pitch to give you the best chance at making that all-important first impression with the journalist.
Your investment will get you:
– A chat over a virtual cuppa to get a deep understanding of you, your brand and what you can offer
– Research into the feature that you want to pitch for to make sure it’s right for you and an understanding of the right journalist to pitch to.
– Development of your key messages to nail the content of your pitch.
– Your pitch crafted to give you the best possible chance at being featured or included by the journalist.