You can’t always control a crisis, rarely stop it in its tracks and it’s here before you’ve even seen it coming. But you can control your public-facing reaction to it and this part is crucial to the future success of your company.
Businesses have been ruined as a result of poorly managed communications around a crisis. If your business is facing a crisis that is likely to attract media attention, it poses a big reputational risk.
To manage this risk, it’s essential to embed a properly thought-out media strategy from the outset in order to limit any damage and maintain your business’ core values.
I will work closely with your senior management team under an NDA, if needed, to understand the issue and put a comprehensive plan together for managing the communications and PR around the crisis.